Ageing Gracefully: Nurturing Natural Beauty Through Every Season Of Life
22 March 2024Illuminate your skin with Sothys’ NEW Advanced Treatment
22 September 2024For over twenty years, Beaute & Be has had a cherished partnership with Sothys, a brand that transcends mere skincare to embody a philosophy deeply resonant with our own values. To us, Sothys is not just a product line; it is a declaration of love for natural beauty, an ode to nurturing the skin and celebrating the elegance inherent in each phase of life.
The name Sothys carries a profound spiritual legacy originating from ancient Egyptian mythology. Sothys was the brightest star in the sky and was revered as a symbol of beauty and awe. This celestial beauty was so striking that it stirred the heavens into disarray, leading to her tragic fall from the sky, only to re-emerge with a promise to dedicate her essence to preserving women’s beauty and happiness.
At Beaute & Be, it’s no surprise that we instantly connected to Sothys’ spiritual and nurturing ethos. This connection profoundly resonates with our philosophy of enhancing natural beauty and nurturing the soul, making Sothys not just a brand we use but a reflection of our commitment to celebrating and uplifting the spirit of every client who walks through our doors.
Sothys is a pinnacle of luxurious, high-end French skincare, epitomising Parisian cool — effortless, strong, and self-assured. The quintessential Sothys user seeks not the fleeting promises of Botox or fillers but rather the enduring benefits of high-quality skincare that enhances without altering.
This philosophy marries perfectly with our belief at Beaute & Be that beauty should be effortless and nurturing, an extension of self-care that honours the skin’s natural health and radiance.
In a world increasingly leaning towards invasive beauty treatments, Sothys helps us champion the cause of natural beauty. The brand’s ethos revolves around protecting and enhancing the skin rather than changing it. Each product we use from Sothys has a story of meticulous care, dedicated research, and a commitment to delivering exceptional results while delighting the senses with sumptuous textures and aromas.
The respect Sothys has for nature is evident not just in their products but in their practices.
Sothys draws profound inspiration from its own Jardins Sothys™ in France. Here, the relationship between beauty and nature is studied, explored, and deeply celebrated. Their dedication to nature extends to their production practices, including using recycled plastic for packaging.
Moreover, Sothys’ commitment to innovation is rooted in its extensive research and development. With the largest research facility in Europe, the SOREDEC laboratory, Sothys stands at the forefront of scientific innovation in skincare. Here, a team of 28 formulation experts, including biologists, chemists, and beauty therapists, work diligently to create, on average, 35 new formulas and 15 new makeup products annually. Each of these innovations is guided by four founding principles that ensure they meet the highest standards of quality and effectiveness.
1 – Sensoriality. Sothys’ products captivate the senses. Each formula is crafted to deliver unique textures and exceptional fragrances, creating a luxurious experience that pampers the skin. The sensorial quality of Sothys’ products is not merely about indulgence; it’s about enhancing the effectiveness of treatments through a holistic approach to beauty.
2 – Safety. Sothys takes no shortcuts when it comes to safety. The selection of active ingredients undergoes rigorous scrutiny, and the use of preservative agents is conservative, ensuring the skin’s wellbeing without compromising on efficacy.
3 – Natural. Embracing nature’s richness, Sothys prioritises using plant-based active ingredients, many of which are sourced from organic farming. By utilising green chemistry, Sothys protects the skin and the planet, ensuring that the beauty it enhances is sustainable.
4 – Efficiency. Meticulous testing ensures that every Sothys product delivers on its promises.
Each product is tested on a panel of over 700 individuals and uses various methods, including self-assessment, expert therapist evaluations, and clinical tests.
At Beaute & Be, our love for Sothys is as much about the exceptional quality of the products as it is about the shared values we hold dear. We believe in beauty that respects the past, enhances the present, and preserves the future. They are not just our leading choice; they are our partner in helping every person who walks through our doors feel more loved, more beautiful, and infinitely respected.